Two New Features Announced: Facebook and Instagram Introduce New Features for Businesses this week. Two new features which are designed to help businesses make the most of their holiday push.
New Templates: The first element is a new set of customizable Stories templates for use across Facebook, Instagram and Messenger.
Instagram Direct: Adding on to the capability to manage your Messenger and Instagram Direct messages from your Facebook Page, Facebook is also adding Instagram Direct functionality which will enable businesses to:
- Add labels to contacts, including ‘VIP’ and ‘New Customer’ in order to provide more context about each
- Search through contacts to find what and who you’re after faster
- Used saved replies in Direct to streamline responses for common queries
- Set up instant replies and away messages, which you can set to respond at different times
- Sort Direct messages into dedicated folders to better manage response
Facebook and Instagram Introduce New Features for Businesses: More details here