Today, hundreds of MLSs and real estate brokerages are battling disruptors hoping to take over our position as the first point of contact for consumers looking to buy or sell property.
Why it matters: For too long, third-party advertising websites have co-opted a space that rightfully belongs to real estate professionals.
The big picture: The Broker Public Portal provides consumers the same comprehensive, real-time MLS data used by real estate professionals—the people who list and sell homes. Powered by Homesnap and Homesnap Pro, BPP provides the only nationwide mobile tech that follows industry-defined Fair Display Guidelines. There are no display ads from other agents or brokers on one’s listings, and all inquiries are sent to the listing agent or broker for free.